BlueAiring is a wireless broadcasting system that is capable of transmitting a whole range of digital content directly to users＇ mobile phones. Based on the international Bluetooth communication standard, it is compatible with almost every recent phone model. This versatile system can be used in a variety of mobile marketing situations. It is an ideal addition to the traditional, out-of-home visual advertising campaign. By combining this advanced technology with more classic systems, users receive both a visual message in the form of the visual advertisement they are used to but also cutting edge digital media such as music, videos or even java programs; transforming the usual out-of-home advertising campaign into an interactive experience. With this innovative solution, the user is provided with a creative, out of the ordinary experience that will stand out from the competition.